Lego Friends

This Lego Friends theme aim to provide more kits which are biased towards the girls. Based in Heartlake City the main characters are five youngish friends, and every kit explains about the girls, their hobbies and work. The girls are Olivia, Stephanie, Emma, Mia and Andrea. They all hang out together at the beauty salon and at Olivia’s house. Well, it’s actually Olivia’s parents’ home. At this time Olivia is the only one of the girls who appears to have a family, but this is likely to be remedied as more kits become available.

The girls are all minifigures, but they are slightly taller than the minifigures in all the other Lego series. There are going to be customized hairpieces for the girls, so that the owners of the kits can become involved with the characters. There are also going to be changes of clothes for them.

Lego, to date, haven’t had a particularly good time when previously trying to encourage girls to buy their kits. This time around they are trying to make the characters a little more real. It is very much the case that girls have been excluded from many Lego kits. The Lego Harry Potter series is fine for both boys and girls, and the Lego City theme can be argued to be unisex. Giving the girls a series of their own is a clever move and for families where there are both boys and girls, this can be a way to involve everyone. Let’s hope that Lego continue with this theme, but don’t go overboard by making it totally pink and too twee! Lego hopefully will have gained some knowledge from their previous ventures and perhaps, this is the time for them to provide the girls with a decent series of kits.